FirstLine Benefits believes that good health will always begin with good decisions.  They work with their members to ensure that making healthier choices is easier for them.  They have advanced programs and products that suit seamlessly into their members’ health plans that can improve their satisfaction and protecting their health in the long run at the same time.

FirstLine Benefit has a purpose which is to ensure that their members make the healthy choice the easy choice.  They do this by collaborating closely with organizations to give different individuals an access to products they require to make better decisions for their health.

Some of the companies they work with are:

  • United Healthcare
  • Western Health Advantage
  • Health New England
  • Harvard Pilgrim Healthcare
  • Aultcare’s Primetime Health Plan
  • Rocky Mountain Health Plans
  • Erickson Advantage
  • Providence Medicare Advantage Plans
  • Signature Advantage
  • Preferred Care Partners

Health plan impact

Their impact to the community they serve is reflected on the vast selection of products that help improve the satisfaction metrics with benefits that members demand and use.

  • 96% Member Satisfaction Rate
  • 73% Utilization rate for FirstLine Benefits OTC programs
  • 86% Net Promoter Score

Member impact

Giving members an access to products paired with education supports healthy decision making at no cost to them.

  • 81% of adults use OTC medicines as the primary response to minor ailments
  • 8.6 million of older Americans faced the threat of hunger in 2016.
  • 96% Member Satisfaction Rate

Community impact

They are committed to serving the communities as a company and as a team.  Through the entire year, they have hosted events and done volunteer work with different organizations that represent the passion they have for ensuring that making healthy choices easier and more accessible for everyone.

FirstLine Benefits has an approach that is purposeful, seamless, and optimized:

  • Purposeful Program Design
    • They make it their business to comprehend the different needs of their members.  Through this, they will be able to help their members in choosing the products that will best serve their members’ health.
  • Seamless Integration
    • All the products they have fit seamlessly into their members’ existing health plan.  They handle all the white labeled materials, support, product curation, as well as product delivery via a turnkey approach that assists in building member trust.
  • Ongoing Optimization
    • Customizable reports will provide members an insight on how they use the program so they can discover ways to improve their engagement in their health goals.

FirstLine Benefits OTC and grocery programs fit flawlessly into a member’s plan.  This provides them access to healthier choices daily.  Doing so can assist them take charge of their wellness as their partners in care.  The following are what FirstLine Benefits promise their company partners on the OTC and grocery programs they have:

  • Advancing benefit design through innovation.  They review, test, and innovate on everything from program design to their digital tools to ensure that members get the best possible experience for their partners and their members.
    • New grocery benefit
    • Customizable reports
    • Suite of digital tools
  • Designed with Transparency. Transparency is constructed within their flexible program tiers and all-inclusive pricing structure.  This will help the members choose the specific program that their members need at a price that suits their budget.
    • No hidden fees
    • Customized member engagement
    • Configurable program tiers
  • Delivered by FirstLine. They deliver every aspect of white-labeled programs in a way that builds member trust while placing members as an active partner in their health.
    • Seamless integration
    • White labeled experience
    • Turnkey delivery
  • Better health by offering more choices.  This happens as FirstLine provides the members an access to both healthy grocery options and over-the-counter care.  This will enable FirstLine to support the number of small decisions that has an impact to a member’s health today and in the future.
    • Omni-channel program
    • Expanding retail network that includes Walgreens and Kroger
    • Thousands of OTC and grocery items

Eligible members may have one of four (4) programs that they are eligible for that is included with their health plan.  The flexible OTC and grocery program options will allow the members to choose from one that is suited for them:

The current available programs are:
  • Essentials
    • This program will offer 250+ products to select from.
    • The catalog will be provided Annually.
    • Members can order by mail, online or by using the mobile app.
  • Essentials+
    • This program will offer 500+ products to select from.
    • The catalog will be provided Quarterly.
    • Members can order by mail, online or by using the mobile app or by calling over the phone.
  • Select
    • This program will offer 1000s+ products to select from.
    • The catalog will be provided Quarterly.
    • Members can order by mail, online or by using the mobile app or by calling over the phone or visiting a participating stores.
    • They will receive a program card to use at retail locations.
    • They can use the app with In-Store product scanning features.
  • Select+
    • This program will offer 1000s+ products to select from.
    • The catalog will be provided Quarterly.
    • Members can order by mail, online or by using the mobile app or by calling over the phone or visiting a participating stores.
    • They will receive a program card to use at retail locations.
    • They can use the app with In-Store product scanning features.
    • They can access multi-wallet capabilities.
    • Members will have a grocery benefit.

The following were the name of the old programs and their current links:

OTC Essentials: www.otc-essentials.com
Health Products Benefit: www.healthproductsbenefit.com
Health Products Card: www.healthproductscard.com

IMPORTANT: Go directly to the site to confirm and acquire more information.

  • https://firstlinebenefits.com/products/otc-grocery-products/

Requirements to have available to be able to sign in or register to your FirstLine Benefits account online:

  • Stable internet access
  • Personal information
  • Email address
  • Member Information

Easy steps to follow for NEW MEMBERS who need to register their new account online:

  1. Visit the following website: www.shopfirstlinebenefits.com or click here in your preferred search engine on your device.
  2. Select the “Create Account” button on the right side of the page.
  3. Type in your First Name in the space provided.
  4. Type in your Last Name in the space provided.
  5. Enter your Date of Birth in the spaces provided.
  6. Type in your Member ID in the space provided. NOTE: Do not include special characters and type in only the numbers before the dash.
  7. OPTIONAL: Type in your Mobile Phone Number in the space provided.
  8. Select the blue “NEXT” button to move forward.
  9. Continue to move forward and provide all the necessary information until you receive a successful registration confirmation from your inbox.
  10. Once you are in your account, verify that all your account information and personal details are correct each time. If you see any issues, contact customer service.

Easy steps to follow for EXISTING MEMBERS who need to login to their current account online:

  1. Visit the following website: https://www.shopfirstlinebenefits.com or click here in your preferred search engine on your device.
  2. Type in your Username in the space provided.
  3. Type in your current Password in the space provided.
  4. Select the blue “Login” button to move forward.
  5. You may begin managing your account and purchase OTC items as soon as you get into the OTC website.
These steps are also good for the following websites:

OTC Essentials: www.otc-essentials.com
Health Products Benefit: www.healthproductsbenefit.com
Health Products Card: www.healthproductscard.com

Easy steps to follow for your to ACTIVATE YOUR CARD online:

  1. Visit the following website: https://www.shopfirstlinebenefits.com/Auth/Login in your preferred search engine on your device.
  2. Select the “FirstLine Select and Select+ Card Activation” link at the bottom of the page to move forward.
  3. Type in your Card Number in the space provided.
  4. Type in your Expiration Date in the space provided.
  5. Type in your Date Of Birth in the space provided.
  6. Select the “Activate My Card” button to move forward.

NOTICE: You will want do complete this task within 15 minutes or your session will timeout.

Easy steps to follow for your to CHECK THE CARD BALANCE online:

  1. Visit the following website: https://www.shopfirstlinebenefits.com/checkbalance/checkbalance in your preferred search engine on your device.
  2. Type in your MEMBER ID in the space provided.
  3. Type in your LAST NAME  in the space provided.
  4. Type in your DATE OF BIRTH  in the space provided.
  5. Select the blue “Check Balance” button to move forward.

Easy steps to follow to download the app:

  1. Visit the following website: https://firstlinebenefits.com/app-support/ or click here in your preferred search engine on your device.
  2. Select the compatible download available for your device.

NOTICE: After you open the app you will be required to create an account. If you find that you can’t create an account, it may be that your health insurance plan doesn’t include a FirstLine Benefits program. If you think this is a mistake then you can contact the customer support team at: shopfirstlinebenefits@optum.com or contact your insurance company using the number on the back of your member ID.

Download a sample of the Essentials+ Over-the-Counter (OTC) Catalog:

FirstLine Over-the-Counter OTC Video Summary: