Contact Phone Number: 1 (877) 795-4521 TTY: 711 *** FirstLine Medical Customer Service toll-free: 1-800-976-1849, TTY 711

TOPIC: Firstline Medical | OTC | Phone Number | Login / Register | Create Account to View Over The Counter Products | Buy Personal Products At No Extra Cost To You

History: FirstLine Medical is part of the Optum network and has been managing over-the-counter benefits since 2004. UnitedHealthcare’s mission is to constantly help people live healthier lives and make the health system work better for everyone.  This mission made UnitedHealthcare market specific health plans that offer Over-the-Counter (OTC) Essentials coverage.  It enables their members to obtain, at no extra cost, certain medical products that they require to achieve health and wellness. 

UnitedHealthcare is now working with FirstLine Medical to supply their members with the products that are available for purchase.  There are a select health plans that offer this Essentials coverage that enables their plan holders to enjoy health and wellness products from a catalog or get them online.  The items are as follows:

  • Stomach remedies
  • Pain Management products
  • Cold products
  • Allergy products
  • Eye and Ear Care products
  • Vitamins
  • Supplements
  • First Aid products
  • Skin Creams and Lotions
  • Leg & Foot Care products
  • Disposable Briefs
  • Wipes
  • Bathroom Safety Seats or Rails
  • And much, much more!

Benefit Credits are credited to the member’s account every quarter.  These credits may be used once the member makes a purchase from the selection in the catalog.  These credits are given or loaded to their account at NO ADDITIONAL COST.  Handling and shipping as well as taxes are also covered.

IMPORTANT: Go directly to the site to confirm and acquire more information.

Easy-to-follow steps are provided below should you feel the need to create a new UHC OTC Essentials account or login in to an existing account online.  A brief guide is available for you so you can discover how you can login or activate a new online account and gain access.  Just make sure your personal information is close by.

Easy steps to follow to register and create a NEW login to manage your account online:

  1. Go to: in your preferred search engine on your device.
  2. Proceed to provide all the necessary information exactly how it appears on your health plan card such as:
    1. Name
    2. Member ID
    3. State
    4. Date of Birth
    5. Email Address
  3. Create a new Username and Password next.
  4. Select the security questions that you prefer and provide the appropriate answers.
  5. Select the “Register” button.
  6. Be sure you receive a registration confirmation OR make sure you can login and able to manage your new account and place orders.

Easy steps to follow to login to an EXISTING Over-The-Counter Essentials account online:

  1. Visit in your preferred search engine on your device.
  2. Type in your current User ID and Password in the areas provided.
  3. Select the “Login” button.
  4. Verify that all your personal details are correct. If you see any issues, please be sure to contact customer service.
  5. Review and Manage your account. You may now see your benefit credits and place any order.