Need to contact or place a phone call to Blue Advantage: 1-866-440-1350 TTY 711

Contact Line for Current Members: Please first call the number found on the back of your member ID card for accurate and faster service. 

Blue Cross and Blue Shield of Louisiana is an organization with a mission to improve the health and the lives of all residents of Louisiana.  This mission is taken very seriously and is applicable to everything that they do.  It does not mean that they do not know how to have fun while being in a state that is full of joy and liveliness with the state’s great food and the friendliest of people.  This joy for life is what drives them to do better and provide the best possible experience for the members.

Blue Cross Blue Shield of Louisiana was founded in 1934 and has always been Louisiana-owned and operated.  They have a vision to be the leader in the state in terms of healthcare.   They continuously improve quality, value, and experience via change in the delivery system and collaboration with providers who are dedicated to positive change, and by serving all Louisiana residents in all major market segments by 2020.

Blue Cross Blue Shield of Louisiana have plans that merge medical, hospital, and prescription drug coverage in a single accessible and reasonably priced plan.  Blue Advantage (HMO) | Blue Advantage (PPO) offers benefits at no added cost to their members:

  • BlueCare Telehealth
    • This benefit will allow members to see a doctor anytime, anywhere and receive care outside of their doctors’ office hours and without leaving home.
  • Fitness
    • Members get to enjoy Silver&Fit Exercise and Healthy Aging Program at no additional cost.
  • Dental and Vision
    • Blue Advantage plan comes with routine vision benefits for an annual eye exam plus lenses and eyewear.  It also comes with both preventive and basic dental services.
  • Rewards and Incentives
    • Members receive up to $50 annually in gift cards, both digital and physical gift cards from national and local retailers, when they accomplish approved health actions.
  • Over-the-Counter Benefit Program
    • Members will receive credits quarterly which they can use when purchasing OTC health essentials.
  • And so many more!

What is the Blue Advantage (HMO) | Blue Advantage (PPO) Over-the-Counter Benefit?

It is a benefit that provides members a FREE allowance that they may enjoy to purchase OTC drugs at no extra cost.  A predetermined dollar amount or allowance is provided to you within this plan.  This benefit will also assist you with the cost of essential health care products that are not within the medical or pharmacy expense under your plan.  To add to this, it can aid you in saving money on a vast array of generic branded health essential products like cold medicines, pain relievers, dental care, first aid supplies, and so much more.  

Advantages of using OTC benefit:

  • Save your time – one less trip to the pharmacy will mean that members may get to spend more valuable time on what matters most.

  • Easy access – OTC purchases are sent straight to the members’ homes.  The need to drive anywhere will be lessened.

  • You will save money – Members may get OTC items they require without using money out of your own pocket.  An allowance per quarter will be used on a varied range of health-related products like cold remedies and other personal care products.

  • Shipping is FREE – No shipping or handling fees!

No additional costs!

If you will use the credit or pre-determined allowance that is provided within this benefit, all products you wish to get will be given to you at no extra cost.  Your orders will also be delivered to your home without worrying about shipping fee as these will all be covered by the benefit.

Blue Advantage (HMO) | Blue Advantage (PPO) enables their members to purchase common everyday medical and personal health care essentials.  Their team of clinicians, researchers, engineers, financial experts, and a great number of direct sales representatives have outstanding expertise and know everything about healthcare business.  

The following are the common medical and personal care items that they offer for their partners:

  • Anti-Diarrheal, Laxatives and Digestive Health
  • Dental and Denture Care
  • Bathroom Safety and Fall Prevention
  • Home Diagnostics
  • Incontinence
  • Pain Relief
  • Antacids and Acid Reducers
  • Vitamins and Minerals
  • Eye and Ear Care
  • And so many more!

These products from the benefit are all given to members at no extra cost.  A credit or pre-determined allowance is given within the benefit.  Shipping fee will not be charged to the member especially if this is inclusive in your plan.  Find below the easy methods where active members of this program can submit their orders to:

  • They may go online and scroll down below on how to set up an account online.  This is considered to be the fastest, most convenient, and easiest way to order 24/7.
  • They may call over the phone at 1-866-440-1350, TTY: 711.

How to know if a member is qualified?

Members must make sure to review the Summary of Benefits of their existing personal plan to verify if their plan has this benefit included in it.  If it does, members must also be aware of the plan’s specified OTC allowance frequency, whether it is provided monthly or quarterly.  The allowance amount may vary depending on the plan.  The number to contact is given at the start of this article if you need further information about your plan benefits.

There are a few plans that are inclusive of an allowance that is provided on a quarterly basis.  These credits may be consumed to purchase some over-the-counter medications and supplies, comprising of digestive health treatments, allergy medication, pain relievers, first aid supplies, and so many more.  Members must review the Evidence of Coverage of their plan to check if it is included in their benefit and to find out the exact amount of the quarterly allowance provided.

IMPORTANT: Go directly to the site to confirm and acquire more information.

NOTE:  The information provided here is not a comprehensive explanation of the benefits available to you.  It is always best to communicate directly with the company to know more information about their available plans.

Easy-to-follow steps are provided below should you feel the need to access the login or registration page.  A brief guide is available for you so you can discover how you can login or activate a new online account and gain access.  Just make sure your personal information is close by.

Requirements to have available to be able to sign in or register to your Blue Advantage (HMO) | Blue Advantage (PPO) OTC account online:

  • Stable internet access
  • Personal information
  • Email address
  • Member information

Easy steps to follow for new members who need to register their account online:

  1. Visit this link in your preferred internet browser on your device. 
  2. Select the white “Not Registered? Signup Now” button found on the page.
  3. Type in your First and Last Names in the spaces provided.
  4. Type in your Health Plan Member ID.  NOTE: Type in just the numeric portion that may be found on your Member ID.  
  5. Select your State from the drop-down options.
  6. Enter your Date of Birth in the spaces provided.
  7. Type in your Email Address and confirm in the spaces provided.
  8. Create a Username in the space provided
  9. Type in your preferred Password and confirm in the spaces provided.
  10. Choose the Security Questions and type in the appropriate answers in the spaces provided.
  11. Select the blue “Register” button to move forward. 
  12. Wait for an email verification in your inbox and you may start managing your account online once received.

An email verification will appear in your inbox once you have registered successfully.  This will give you complete access to your online account and start taking advantage of Blue Advantage (HMO) | Blue Advantage (PPO) OTC pharmacy benefits that is included in your plan.

Easy steps to follow for existing members who need to login to their current account online:

  1. Visit this link in your preferred internet browser on your device. 
  2. Type in your Username in the space provided.
  3. Type in your current Password in the space provided.
  4. Select the blue “Log in” button to move forward.
  5. You may now begin to manage your account online.

Valuable guidelines for creating / processing / submitting your order:

  • Delivery Time: Please allow 10-14 business days for your orders to arrive at your address.
  • OTC items will be mailed directly to your home at no cost to you.
  • Only one order per quarter is allowed so it is suggested to consume all credits each quarter as these will not roll over to the next benefit period nor to the following year.

You may download Aetna Medicare OTC Catalog:

2021 Blue Advantage (HMO) | Blue Advantage (PPO) Over-the-Counter Benefit Catalog


If you wish to download the catalog, you may visit the link below:

Important information to take note of:

  • If you have further questions about your plan, it is best to directly contact the following numbers: 1-866-508-7145 TTY: 711

Blue Advantage Louisiana OTC Over the Counter Video Summary:

  • Want to view more articles on this topic? Click here to search our article database.